B2B Marketing Specialist

Are you an experienced Marketing Specialist with strong commercial understanding and a passion for driving business growth? Join our global Marketing & Communications team and help shape impactful B2B marketing initiatives across international markets.

We are now looking for a B2B Marketing Specialist who will play a key role in driving measurable business growth by generating demand, contributing to the sales pipeline, strengthening our brand visibility and building long-term relationships with industrial customers. You will focus on campaign execution, content development, storytelling and performance-driven marketing initiatives.

The role can be based in Sweden, Poland or the UK and operates in a hybrid model with occasional office presence.

Daily tasks and responsibilities:

• Support marketing projects with content development, sales materials and communications
• Monitor and analyse campaign performance against KPIs; collaborate with MarCom colleagues to optimise activities
• Create templates and guidelines to ensure consistent visibility across industrial marketing channels
• Provide business partnering to our Exterior segment, with dedicated responsibility for leading and developing the global marketing plan, product launches and marketing activities across Exterior coatings markets
• Identify opportunities for storytelling and brand building (case studies, speaking platforms, thought‑leadership articles)
• Plan and execute targeted global B2B campaigns across online and offline channels
• Generate high‑quality leads and contribute to sales pipeline growth
• Develop content for social media, marketing automation workflows and lead‑nurturing journeys
• Maintain clear reporting structures and provide insights to stakeholders
• Ensure alignment with brand guidelines and overall MarCom strategy

Key skills and qualifications:

• Proven generalist B2B marketing expertise, with several years of experience, ideally within international environment
• A solid grasp of modern marketing and communications practices that you can practically utilize within a commercially driven environment
• A commercial, data‑driven mindset, using insights to optimise performance and maximise ROI
• Comfort working independently and taking initiative, ensuring progress and results even in a fast‑paced, globally dispersed team
• A mindset that is innovative, collaborative and committed to continuous improvement
• Creative thinking and curiosity, with a desire to learn and navigate technical or industrial environments
• Experience working within a global or international business setting
• Excellent English communication skills, both written and spoken

If this opportunity sounds like the right fit for you, please apply and send us your CV and cover letter in English.