Europe, Poland
Join our Marketing and Communication team for a 1,5 year fixed term assignment!
As a Regional Marketing Business Partner - Poland you will be responsible for channelling Teknos global Marketing and Communication strategy towards local needs, ensuring our capability of responding to regional markets' demands in a professional manner, engaging with the communities and staying close to our customers. You will be acting as a business partner to the regional commercial team, providing them with guidance, consultation and support in local marketing initiatives, thus enabling meeting commercial objectives within the region. On a daily basis, you will be localising, testing effectiveness of global concepts within local communities, steering the adaptation of centrally produced content and materials, and enabling their implementation in your region.
This regional marketing position is be based in Poland, ideally near our Warsaw or Gdynia sites. We do offer a hybrid working mode with regular visits to designated local office and reasonable travelling exposure within respective region. You will report directly to Global Head of Marketing and collaborating closely with an international team of marketing experts.
The most important tasks and responsibilities:
Regional marketing expert:
- Acts as a marketing activation business partner for regional commercial team - collaborates, consults and implements actions on a local level
- Works with local sales to develop case studies and find opportunities to co-market with our customers
- Collaborates closely with global Marketing & Communication team with the aim of adapting global initiatives to the local market as well as amplifying local tactics across regions and globally
- Understanding the local community expectation towards sustainability and responsibility and adequately link them to Teknos corporate position
- Conducting market research at local level
- Localising and developing global content and materials, making sure they resonate with local communities
- Proofreading and checking technical accuracy of content and materials destined for local markets
- Identification and engagement of local industry associations & media outlets to create opportunities for Teknos to speak and/or share our expertise
- Adapting employee engagement activities to build a sense of belonging within the region
Activation in local communities:
- Selecting and executing sales activation campaigns which are aligned with local marketing roadmap and budget
- Managing any planned local events and trade fairs, supported by central team
- Updating local social media channels with organic content and running campaigns in line with local needs
- Maintaining the local website according to the global plan and updating internal local communications channels
- Qualification of local marketing leads and ensuring follow up by sales
- Communication about the pickup points, shops, and other point of sales internally and externally
- Communication about the sustainability impact
- Supporting communication activities within the region, both internally and externally
Key skills and qualifications:
- Several years of experience as an independent marketing expert with a versatile skillset and generalist background, specialising in regional markets activation
- B2B marketing experience is essential, preferably within industrial environment
- Excellent business partnering capabilities, ability to set up and develop collaborative relations with commercial and technical teams
- Outstanding digital and offline marketing skills supported by data driven mindset, evidenced by a proven track record in both domains
- Capable to drive own initiatives and manage own agenda, while tailoring global strategies to meet local needs and standards
- Innovative thinker, who seeks continuous improvement and is not afraid of exploring unknown solutions
- Fluent Polish and English are necessary - both spoken and written
What we offer:
- A family working culture
We are a company known for an open and unique family working culture, where management is easy to approach, employees’ ideas are listened to, and everyone’s contribution is valued. Our people often highlight their supportive colleagues as the best things in their jobs. - Outstanding solutions and focus on innovations
Innovating has always been at the heart of our business, driving business development and shaping our mindset. From the very first industry-leading product launched in 1948 to exciting new market opportunities such as barrier coatings for the packaging industry and biobased solutions, we are determined to solve any coating challenge ahead. - Career in a global, expanding company
Our ambitious growth targets provide unique opportunities to grow and develop your career in a global, multicultural company, where we all share the same values of persistent, creative, and fair. - Sustainability and meaningful work
Our mission is to make the world last longer, and sustainability is a cornerstone of our strategy. We hope that enhancing this mission in everyday work makes work more meaningful to our employees on all levels.
We make the world last longer
About Teknos
Teknos is a global coatings company with operations in more than 20 countries in Europe and Asia, employing approximately 1,500 people. We are one of the leading suppliers of industrial coatings with a strong position in architectural and retail coatings. The company was established in 1948 and is one of Finland’s largest family-owned businesses. Teknos wants to make the world last longer by providing smart, technically advanced paint and coating solutions to protect and prolong. Always working in close cooperation with our customers and firmly believing that the company’s personnel are vital to its success, Teknos has created a corporate culture that is derived from family values, where each employee is heard and encouraged to take the initiative. Our goal is to make use of the great potential of our excellent personnel in order to create new solutions for our customers.
